The digital content screens are a management tool of communication and marketing for pharmacies. The Digital Signage is an useful tool that lets the pharmacist entertain and inform clients, promoting parapharmacy items, and gives value to the educational task of the pharmacist as a prescriber.
Brochures? No, thanks. I see everything on the screens.
The most important thing of these communication channels is that pharmacists are able to choose which sort of content they want to communicate according to the marketing needs of his pharmacy. The Digital Signage helps not only improve the pharmacy image but also offer more services and to perceived as a public service.
We have developed ideas to get the client involved, through interactive kiosks with touch screens, which offer lots of services, showing product portfolios or specific campaigns to improve customer loyalty.