Digital content screens are a management tool for communication and marketing in pharmacies. Digital Signage is a useful tool that lets pharmacist entertain and inform their clients, promoting parapharmaceutical products, and gives value to the educational task of the pharmacist as a prescriber.
Brochures? No, thanks. I see everything on the screens.
The essential value of these communication channels is that pharmacists are able to choose which sort of content they want to communicate according to their pharmacy marketing needs. Digital Signage helps not only mprove the pharmacy image but also to offer more services and to perceived it as a public service.
We have developed ideas to get the client involved through interactive kiosks with touch screens, which offer lots of services, showing product portfolios or specific campaigns to improve customer loyalty.