The user experience is especially well cared at restaurants since the client enters in the venue until he leaves.
Firstly, we must define the goals of the content channel that we are going to show. We can focus the contents to generate more traffic at the establishment, advertise our products, entertain or enhance the brand image.
We buy what we see on the screens!
We should take care about physical location of the screens. Depending on the goal we want to achieve, screens could be on the storefront, at entry or inside the restaurant.
The interest in Digital Signage is constantly growing. According to several studies, 80% of the audience in Fast-Food venues is aware of the existence of Digital Signage, and even high percentages of public regarded the promotional information relevant and with high probability of purchase.