There are several studies that indicate that the majority of the purchase decisions (up to three out of every four) are taken on the spot. It is for this reason that the role of Digital Signage becomes essential to encourage this purchase push, and it does so through visual impacts that make the customer buy what catches their eyes.
In addition, the Digital Signage gives us a number of important advantages in this sector, for example, the erasing of the costly campaigns of print ads, the distribution of all of the information in the screens from a single point, the creation of brand image (and therefore the evolution of the business image) and the direct increase of sales, because the customer quickly finds all the offers and promotions available.
The 75% of purchase decisions are taken at the venue itself!
DENEVA and the implementation with the audience measurement lets us know not only how many people look at the screens, but also its age range, their sex, the dwell times, etc. Thanks to these data we can adapt the advert to a more objective target, customizing the content displayed.